Product & Brand Strategy
Product Design
Product Photography
Branding & Logo Design
Package Design
Illuminating Innovation: The Relamp Brand Creation Journey
Sparking a Bright Idea into a Brand Vision
The Relamp team came to Textile with a groundbreaking concept: a printed LED light bulb that transforms the mundane into the magical, offering dual allure with its sleek design when off and ambient illumination when on.
This vision needed a robust brand identity to shine through the competitive market. Textile, embracing the challenge, set out to energize Relamp with a brand identity as innovative as its product.
Strategy and Design: The Blueprint of Brilliance
Our journey began with a deep dive into Relamp's core values and vision, aiming to define a brand that was bold, natural, cohesive, and fun. This phase was critical, laying the foundation for what would become a distinctive brand identity.
The creation of an iconic logo symbolized Relamp's innovative approach to lighting.
But we didn't didn't stop there! We meticulously crafted custom patterns and a unique color palette, injecting vitality and a bold aesthetic into Relamp materials, culminating in a visual language that spoke volumes.
Capturing Light in Every Frame
With the strategy set and the visual identity crafted, the spotlight turned to showcasing the Relamp product in its best light. Custom photography went beyond mere product shots; it encapsulated the essence of Relamp, illuminating the brand's website and marketing materials.
This visual storytelling didn't just display a product; it invited viewers into an enchanting world of efficiency and light.
The Magic of Collaboration and Innovation
This project transcended a typical client-agency collaboration; it was a conjuring of magic. Together, Textile and Relamp didn't just create a brand; they lit a beacon for energy efficiency and enchantment in homes across the globe.
Through strategic foresight, creative design, and captivating imagery, Relamp now stands as a testament to the transformative power of light, inviting everyone to flip the switch on innovation.
Through this illuminating partnership, Relamp has not only unveiled a pioneering product but has also established a brand that resonates with a promise of innovation, efficiency, and a touch of magic in every bulb.
Turn on the magic!
This was more than just a successful collaboration between Textile and an outstanding group of inventors—this was magic.
Together, we created a brand that is actively helping people flip the switch to energy efficiency, while bringing real enchantment into their homes through the power of light.
