Logo & Brand Design Update
Brand Positioning
Product Positioning
Product Go-To Marketing Strategy
Naming Hierarchy & Convention
Packaging & Label Design
Business Card & Presentation Design
Brand Guide
Tradeshow Booth Design
Catalog Design
Iconography
Collateral Design
Photography
Deep Dive into Brand Discovery
Brand and product positioning is a critical element of a marketing plan.
Initially, upon collaborating with the team at Quarrix, we facilitated a deep-dive brand and product discovery session designed to uncover strengths, weaknesses, and opportunities within the current brand and product positioning strategy.
Knowing that the brand design refresh was a driving factor for the team, we also uncovered pain points in the product hierarchy that were hindering the go-to-product marketing and sales processes.
Crafting the Brand Foundation
We then worked with the Quarrix team, creating milestones to tackle the brand identity issues from the ground floor up.
This included re-crafting the overall brand positioning and visual identity while defining the brand architecture, which was transforming from a sub-branding approach to an endorsed brand model.
Innovating Product Naming and Design
The Textile team redesigned the product naming convention and brainstormed new names to align with the refreshed structure.
Implementing the Strategy Across Channels
With their new and effective product positioning and brand strategy, the Quarrix team ensured that their marketing messages resonate with target audiences and compel them to take action.
They also accomplish this through packaging and label design, tradeshow booth graphics, and product catalogs, which will mirror the strategy work and support the newly refreshed brand identity with a modern, simplified, approachable, and consistent visual style.
