Brand Identity Development
Website Content
Website Design & Development
Logo Design
Photography
Digital Document Signing
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Crafting a Compelling Brand Identity and User-Friendly Website for Legacy Care Home
Textile partnered with Legacy Care Home, a family-owned residential assisted living provider, to create a compelling brand identity and user-friendly website. The project highlighted Legacy Care Home's commitment to personalized, high-quality care for seniors in a warm, home-like setting.
Before engaging Textile, Legacy Care Home lacked an online presence, which hindered their ability to build visibility, establish a positive local reputation, and attract potential residents and their families.
Conducting a Comprehensive Brand Exploration and Development
Recognizing the importance of a strong digital presence, Legacy Care Home turned to Textile for their expertise in branding and web development.
We began by conducting a comprehensive brand exploration, carefully considering Legacy Care Home's unique value proposition and target audience.
Our team then strategized, designed, and created a distinctive logo and color system that effectively communicated the warmth, compassion, and professionalism of Legacy Care Home.
Collaborating to Create Compelling Website Content and Design
To ensure the website accurately reflected Legacy Care Home's mission and values, Textile collaborated closely with the client, guiding them in writing compelling content that resonated with their audience.
We then built a modern, responsive website that showcased Legacy Care Home's exceptional services, family-style living environment, and commitment to personalized care.
Establishing Legacy Care Home as a Top-Tier Provider
Textile's work was instrumental in establishing Legacy Care Home as a top-tier provider of small residential assisted living services. Textile helped Legacy Care Home differentiate itself from larger, more impersonal assisted living facilities by creating a cohesive brand identity and an engaging, informative website.
The project highlighted Legacy Care Home's unique value proposition, emphasizing the benefits of their low resident-to-staff ratio, highly trained staff, and warm, home-like atmosphere.
Streamlining Processes and Enhancing Online Presence
In addition to branding and web development, Textile implemented a digital document signing process for new inpatient applications, streamlining the admissions process for both staff and families.
We also conducted professional photoshoots and photo editing, showcasing Legacy Care Home's inviting spaces and dedicated staff.
Finally, Textile created a content marketing strategy encompassing blogs and social media, helping Legacy Care Home to create a strong online presence and engage with their target audience.
