Logo & Brand Design Update
Brand Positioning
Logo Merchandise
Business Card & Collateral Design
Brand Guide
Custom Configurator Form
Website
Onsite SEO
Google Tag Manager & Google Analytics
Launching Latitude Studios: Branding for the Modern Outdoors
Crafting a Unique Identity for the New Venture
In December 2020, Andy Berg approached Textile seeking a creative partner to help launch Latitude Studios, his new venture born from a passion for outdoor living and professional expertise in civil engineering.
Andy let us know that he was on the hunt for a boutique agency that could help his startup get rolling with an identity, website, and whatever else might be required out of the gate.
Andy has tons of professional experience as a civil engineer in "makin' stuff", and was about to turn that into a bold new venture he was calling "Latitude Studios". We knew right away that we were a perfect fit -- we like to make stuff, too.
Latitude Studios means freedom at any latitude. Freedom to work, and also live, in the way that fits your life. Andy is a Minnesota outdoorsman and a believer in the balance that nature brings to work and life.
Textile was tasked with developing a brand identity, website, and comprehensive marketing strategy that encapsulated the essence of freedom and nature Andy envisioned.
Designing with Nature in Mind
Textile’s mission was to embody the spirit of outdoor freedom in every brand element. The team developed a logo, color palette, and design motifs that reflected the beauty and versatility of natural environments.
The brand's visual identity was designed to be bold yet inviting, encouraging people to explore the possibility of integrating work and life seamlessly with nature.
Building a Digital Home for Latitude Studios
The collaboration extended to digital realms, with Textile creating a Webflow CMS-based website that highlighted Latitude Studios' vision of up-cycled, comfortable structures for workspaces in natural settings.
The website featured a custom configurator form, SEO optimization, and integrated Google Analytics, serving as a dynamic platform for engaging potential customers and expanding brand reach.
Expanding the Brand Experience
As Latitude Studios' brand awareness soared, Textile continued to support its growth by enhancing the website with more functionalities, including service pages and an online store for branded merchandise.
The ongoing partnership ensured that the brand's digital presence kept pace with its expanding vision, making Latitude Studios a beacon for those seeking a harmonious blend of work and outdoor life.
Check out this local newspaper story dedicated to Andy and Sarah and their unique vision.
What an honor to be part of it. Latitude Studios - "Room for Freedom."
