Brand & Logo Design
Product Design & Sourcing
Package Design
Brand & Digital Strategy
Monthly Subscription Service Business Strategy
Website Design & Development
Social Media Strategy
Social Media & Digital Advertising Strategy
Business Growth Strategies & Consulting
Content Creation
Focus Group Facilitation
Persona Development
-
Establishing Brand Identity
As a new subscription box service, The Bracelet Club wanted to establish a glamorous, trend-focused brand to make women feel like they are part of something special with the unique giver-receiver dynamic for this sisterhood fueled subscription offering.
Marketing Challenges
With three levels of subscription services available, The Bracelet Club would have the added challenge of marketing to multi-generational target audiences and gift givers alike.
The Textile team partnered with The Bracelet Club to provide research, focus groups, brand strategy & design, website design & development, package design and product sourcing, as well as a full scale digital marketing strategy.
Product Identity and Packaging
The Bracelet Club identity and product packaging reflects a classic, gorgeous, impactful experience from the inspirational messages included with the product, right down to the texture elements included in each subscription package.
The rich brand and layered go-to-market strategy for this unique product line has been strategically aligned for maximum impact upon roll-out.
